Villainy fills in the former Echo Curio space nicely
Villainy General Store opened its doors just last month, on September 15, 2011, taking over the former Echo Curio space after a couple of different places tried and failed to renovate and rent the space (a coffee shop/bakery type place, the a tattoo shop). After repainting the walls, rehabbing the original floor, replacing the stained glass window at the front (someone had broken it), and thankfully improving the bathroom, Villainy was open!
You can find owner Erich Schlieske by the cash register. He and wife Ellen McAlister started eEvil Ink Design in 2003, producing everything from greeting cards to silk-screened t-shirts, bags, journals, and more. Better yet? They live in Echo Park!
If you haven’t been to the new store yet, you should check it out – and, no, you don’t have to be a hipster to dig it. Some of the items I was eying and will definitely go back for include some of the Giurto’s Vita-Grain, which is a high-quality brand that makes flour, salt, and even organic cereal and polenta. The pancake mix they make is on my next shopping list, so that I can force the hubby make me breakfast one of these days soon.
Also of note (should any of my family be reading this article, hint hint): Peppercorn Bacon bitters for those houty touty cocktail nights, a 5 quart Dutch oven ($60 is a great price on that), lucky horseshoes for a mere $5, cast iron cookware and these really cool wood letter cutouts that I’m pretty sure would at least spell B-E-E-R in some combination (they run from $3-10). And of course, there are plenty of eEvil Ink items to pick up.
For some of these items the price might appear a little steep – but a trip to other specialty item stores like Whole Foods and TJs and there isn’t much of a difference. For instance if you’re into organic floor cleaner made from natural ingredients, you’re not exactly paying supermarket prices. If anything, Villainy is really a great local place to drop in and pick up a unique gift for someone, especially those people who are hard to shop for or already have everything.
And today’s (Saturday, October 15) a great day to swing in – they are hosting a grand opening party, celebrating with refreshments and music from 7:00 – 10:00 pm.
Villainy is located at 1519 W. Sunset Blvd.
Check out our photo gallery below:
The shop is unwelcoming. Almost sterile, like a laboratory. I appreciate these folks trying to rehash an old idea for our new generation of 30 somethings… But the execution feels wrong. I don’t feel cool enough to enter.
Seriously Ron? Sterile like a laboratory? Did you even look inside the store before scurried away in unwelcoming fear? Is it too cool? or too sterile? You can’t have both, Ron. The store just opened, what’s your deal? It’s very welcoming and welcome in our neighborhood! Thanks for opening, Villainy! It looks great!!!
What are the hours?
Hello Monica, Kevin & Ron, our store hours are:
Monday: 3-7pm
Tuesday-Sunday 12-7pm (or so)
If you’re running late from work and you need to pick up some coffee, organic flour or a gift, call the store and I’ll see what I can do about staying open a little later for you: 213-482-0246.
Thanks everyone for coming down to our store opening! If you missed it, don’t worry, we’re open and everyone is welcome, even Ron!
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