Green Works “art installation” under 2 Freeway Terminus in Echo Park
Underneath the 2 Freeway overpass at the Echo Park/Silver Lake borders, and along my daily commute to Atwater Village for work, is some almost unnoticeable “graffiti” along with a noticeable Green Works brand logo. Called “The Reverse Graffiti Gallery,” the installation is exactly that – instead of painting on the walls, artist Mr. Kiji used water and a power washer, essentially washing off the pollution and leaving behind the artist’s designs to prove “that cleaning can be beautiful, natural and inspirational.”
While I’m not a fan of these corporate ad campaign (Green Works is owned by Clorox in some ironic way), it was unexpected and got me Googling when I got to work…. Watch the video of how they did it after the jump.
Green can be beautiful…beautifully profitable!! Now go out and get your green works so you too can make mediocre “art”.
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