Underneath the 2 Freeway overpass at the Echo Park/Silver Lake borders, and along my daily commute to Atwater Village for work, is some almost unnoticeable “graffiti” along with a noticeable Green Works brand logo. Called “The Reverse Graffiti Gallery,” the installation is exactly that – instead of painting on the walls, artist Mr. Kiji used water and a power washer, essentially washing off the pollution and leaving behind the artist’s designs to prove “that cleaning can be beautiful, natural and inspirational.”

While I’m not a fan of these corporate ad campaign (Green Works is owned by Clorox in some ironic way), it was unexpected and got me Googling when I got to work…. Watch the video of how they did it after the jump.
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