New Echo Park boutique focusing on female designers

Echo Park isn’t lacking in boutiques and independent stores, but there’s plenty of retail space for all!

New boutique Myrtle is celebrating its grand opening tomorrow, Wednesday, November 30, 2011 after taking over 2213 Sunset Boulevard in Echo Park (once occupied by Bobbie Boutique).

The name Myrtle refers to the store owner’s great-great-grandmother, and great-great-great grandmother, according to the website. The store will feature vintage goodies like bags and clothing from independent female designers (Alexandra Grecco, Kathryn Whyte, Scout and Catalogue, and Kelly Bergin are amongst the many designers).

While the store is opening tomorrow, you can also check it out during the Echo Park Shop Hop on Saturday, December 10 from 5-10:00 pm, where they’ll have cocktails to enjoy and fashion to shop for.

h/t LA Racked for the heads up!

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