Mystery of the hanging bears: Cracked (somewhat)

Via Heart Street He(art) Tumblr site

Earlier this week we asked the question: What’s up with the bears hanging from power lines around the area?

Well some of you guessed it: It’s some hipster art/event/act promotion. The people behind it are called Hearts Revolution / Hearts Challenger – an ice cream truck turned music group turned bedazzled ice cream truck playing music… we think. Some of the bears on their Tumblr site bear the words (get it?) “Fuck the Hype” and “Ride or Die,” which probably has something to do with a new album or… something. Not sure how the bear thing comes in, but hopefully they’ll message us back and clue us in!

h/t Atwater Village Newbie