Photo via The Effervescent Vegan

PETA didn’t just moved its west coast headquarters to Echo Park last month  – they’re apparently going to start making their mark with a protest in the neighborhood.

LA Weekly reports that tomorrow PETA will take a stand against McDonald’s by staging a protest at the Echo Park location on Glendale Boulevard. The 5:00 pm protest (just in time for dinner) will bring out “hundreds” of young animal-loving demonstrators, including some wearing chicken costumes.

The purpose of the protest isn’t exactly about the “pink slime” we’ve all heard about on Facebook, but to demand McDonald’s start using more humane methods when it comes to killing chickens, which apparently European franchises already do. McDonald’s responded in the LA Weekly article:

We appreciate the chance to correct the inaccuracies of PETA’s campaign, and to outline the facts about McDonald’s animal welfare practices. McDonald’s expects humane treatment of animals by our suppliers in every part of the world where we do business. McDonald’s requires our food suppliers to do the right thing – for animals, for humans, and for the environment.

Who knows if a protest at the Echo Park McDonald’s will make a difference, but I guess you gotta start somewhere!